The Launching Ceremony of Ambassadors of Character, Catalyst for the formation of ‘Insaniah’ Charisma, National Level – Year 2023 was held on 31^st October 2023 at SMK Tun Syed Sheh Barakbah, Sungai Bakap, Seberang Perai Selatan. YDH CP Dato’ Khaw Kok Chin, Chief Police Officer of Penang represented the Inspector General of Police YDH IG Tan Sri Razarudin bin Husain at the ‘Majlis Pelancaran Duta Sahsiah Pemangkin Pembentukan Karakter Karamah Insaniah, Peringkat Kebangsaan Tahun 2023. The Program was launched by YBrs. Tuan Haji Shafruddin bin Ali Husin, Deputy Director General, Professional Development Sector, on behalf of YB Puan Fadhlina binti Sidek, Minister of Education. Also present were YBrs. Tuan Haji Abdul Muie bin Ngah, Director of Day School Management Division; YBhg. Dato’ Seri Ong Poh Eng, Chairman of Malaysia Crime Prevention Foundation, Penang and representing MCPF Federal; YDH DCP Dato’ Kumaran a/l Karuppannan, Deputy Director (Strategic Planning), Crime Prevention and Community Safety Department, Bukit Aman; YDH SAC  Winston Tan Thye Wah, Head of Special Branch, Penang; YDH SAC Rahimi bin Ra’ais, Head of Criminal Investigation Department, Penang; YDH SAC Puspanathan a/l Wiresingam, Head of Crime Prevention and Community Safety Department, Penang; YDH Supt. Ng Ah Tiam, SPS OCPD; PDRM Head of Departments, Formation Leaders, Senior Police Officers and Junior Police Officers, Penang; Officer and Staff from the Penang State Education Department and SPS District; Headmaster, Teachers and Pupils of SMK Tun Syed Sheh Barakbah, Sungai Bakap.

Also in attendance from MCPF Penang were Johnny Michael Tan, Secretary; Paramaguru Balan Moghan, SLC Member and SPS DLC Chairman; including Cikgu Fadzil bin Sadikin, Chief Assistant Director of Student Affairs, Student Development Sector cum MCPF Penang SLC ex-officio for Jabatan Pendidikan Negeri Pulau Pinang. The main objective of this Program is to outline the direction of the Character at School level by appointing a student in each school as Character Ambassador in promulgating the ‘Guidelines for Sexual Misconduct and Bullying in Educational Institutions of the Ministry of Education, Malaysia which was recently launched on 22^nd September 2023. PDRM and Day School Management Division of the Ministry of Education (Kementerian Pendidikan Malaysia – KPM) worked together to organize a program that used to be known as the “KPM & PDRM Consensus Council ‘JOM Ke-Sekolah’” The Character Ambassador (Duta Sahsiah) appointed by the school is a student who has leadership characteristics and achieves the best academically, personally and socially, and is believed to be a ‘role model’ for other students.